‘The world is flat’ – this popular account of current developments celebrates transnationally operating companies as great ‘equalisers’. Such tendencies of homogenisation come up against limits, however. Focusing on Indo-German project work in software programming, this study analyses the complex interrelations between the business models of transnationally operating companies and localised standards of regulating reproduction.
They result in marked differences between the ways in which labour power is utilised in the companies’ Indian and German subsidiaries. The world is not ‘flat’ – instead, transnational corporate activities draw upon the combined and uneven development of world regions and reinforce difference rather than reducing it.
About the Author
NICOLE MAYER-AHUJA is Professor of Sociology at University of Hamburg and was Director of the Sociological Research Institute (SOFI) at University of Göttingen, Germany. Her research addresses work and labour, social policy and labour market policy from a historical and transnational perspective. She has published several books and articles on the history of precarious work in late 20th century Germany, on control practices in small and medium internet companies, and on transnational IT work.